Company News, New Products

L’Oreal’s Redken Names Newest Muse

Also rolls out salon system and color products.

Redken 5th Avenue named model, DJ and hair color chameleon Chloe Nørgaard as its newest brand muse.   For Chloe’s Redken debut, Redken Artist Justin Isaac gave her a bold turquoise blue using new City Beats, Redken’s first-ever vibrant haircolor launching in October 2016. Available in 12 shades plus Clear, each City Beats shade is inspired by an iconic New York City neighborhood or familiar sight around the city. The semi-permanent cream formula conditions and seals the cuticle for true-to-ton...

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